top of page

Three Considerations for Developing Your Outreach and Engagement Strategy

Equitable community engagement is an essential component of building and maintaining strong communities. It involves creating opportunities for everyone to have a voice and participate in decision-making processes that affect their lives. When done correctly, equitable community engagement can help foster trust, increase civic participation, and create a sense of ownership and investment in the community. Here are three considerations for developing your outreach and engagement strategy for bringing public voices together to provide feedback and local expertise:

1. Inclusivity

Ensuring that all community members have equal opportunities to participate in decision-making is essential. This means creating spaces that are accessible to everyone, regardless of their physical abilities, language proficiency, cultural background, or socioeconomic status. Inclusive community engagement requires active outreach to underrepresented groups to ensure that their voices are heard, and their needs are considered. It also involves actively seeking out and addressing barriers preventing certain groups from participating, such as lack of transportation, childcare, or language interpretation services.

2. Transparency

It is critical to provide clear and accessible information about the decision-making process, the timeline, and the outcomes. This means being open and honest about the goals and objectives of the process, the stakeholders involved, and the potential impacts of the decisions being made. Transparency also involves actively soliciting feedback and questions from community members and providing timely and comprehensive responses. This helps build trust and credibility and ensures that everyone is on the same page throughout the process.

3. Co-creation

It is crucial to create a collaborative and participatory environment where community members feel valued and empowered to co-create solutions. This means actively seeking out and incorporating community input into the decision-making process and creating opportunities for community members to take ownership of the outcomes. Co-creation also involves building partnerships and collaborations with community organizations, businesses, and other stakeholders to leverage their expertise and resources and build shared ownership of the process and outcomes.

Equitable community engagement is essential for building strong and resilient communities. Inclusivity, transparency, and co-creation are critical considerations to ensure that all community members have an equal voice in decision-making processes that affect their lives. By incorporating these considerations into community engagement efforts, we can build trust, increase civic participation, and create a sense of ownership and investment in our communities.


During our collaborative webinar on Tuesday, March 14th, at 12 pm ET, we will discuss these top three considerations for equitable community engagement. Register for the session, here.


bottom of page