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Building a Better Shared Micromobility Industry: Best Practices for More Diverse and Inclusive Workplaces

North American Bikeshare and Scootershare Association (NABSA)
Economic Equity

Over the past few years, shared micromobility has undergone significant transformations and growth. A bikeshare or e-scooter system now exists in more than 400 cities across North America. However, alongside these successes, there are areas for improvement. Although the representation of people of color among shared micromobility users has increased, data reveals that white male populations continue to be over-represented. User demographics also skew toward higher-income earners and those under 44. This underscores the need for concerted efforts to ensure that shared micromobility users and operator workforces reflect the diverse communities they serve.

NABSA engaged Fourth Economy and Ster to develop a toolkit that spotlights the challenges and opportunities concerning workplace diversity, equity, inclusion, and belonging within shared micromobility. It celebrates the innovative work already being done by organizations within industry and provides guidance to those on their journey toward building a better industry.



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Final Deliverable Design Samples (Click to Enlarge)
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