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Growing Regional Tourism through the Blue Ridge Music Center

Blue Ridge Parkway Foundation
Economic Strategy

Fourth Economy is working with the Blue Ridge Parkway Foundation to create a strategic plan to improve and expand the programming of the Music Center while also building financial sustainability and operational efficiency. The Music Center plays a vital role in showcasing and sharing the living musician tradition of the region. It has the potential to have an even greater impact, and advance the economic and cultural vitality of the Blue Ridge Parkway corridor with a coordinated plan that leverages the strengths of partners, increases access to programming, and continues to share the unique musical and cultural experience offered by the Center.

Location

Virginia

Project Type

Economic Strategy

Client Type

Foundation

Scale

Region