This process included understanding the evolving interests of visitors and gathering robust input from community members, visitors, and stakeholders aiming for sustainable financial growth and stability, expanding accessible and diverse programming, reaching diverse audiences and sharing regional musical traditions, and leveraging partnerships to advance the Blue Ridge Parkway corridor’s vitality. Fourth Economy began with data analysis and a review of past plans to understand the Music Center’s role. We engaged with musicians and cultural representatives to understand the region’s musical tradition. An Advisory Committee of experts guided the project. We studied peer venues and festivals to identify best practices.